Strike us down with malware, and we shall become more powerful than you can possibly imagine.
Guess who’s back.
Annoying, obnoxious, unruly and poised for either greatness or a wasted life, just like the five year old brats we are.
What Trees wrote is somewhat true: at some point, the collective give-a-fuck of everyone involved in JTTS dropped down to the depths of apathy usually reserved for albums on Faraone’s year-end “Best Of” list. We came agonizingly close to going out for cigarettes and never coming back while the little blog we made sat roasting in the car.
Then two things that I never thought would get me to give a fuck about anything, let alone this digital beast I co-created with Sleezy Trees and Faraone over PBRs at Tommy Doyle way back in 2008, came to the rescue: DJ Knife and the Boston Music Awards.
I look at the other blogs nominated for BMAs this year and it makes me cringe just a little bit. Not because they are bad, quite the opposite; from what I know, our esteemed fellow nominees are non-professional writers and music fans who do their work in the local scene without the promise of any (significant) financial gain. They also manage to go for months, even years at a time without succumbing to malware infections, which you know, can be a big help to people who want to, er, visit your site.
Meanwhile, what are we to do? Our staff only consists of two professional writers, two professional DJs, a regional marketing manager for a major American company and one (sometime) dude who spends both his real and fake life almost entirely on the Internet. (Editor’s Note: JKFGT do you still exist? I haven’t seen you in the physical no homo for over a year. Please drop us a note if you have moved on or gotten sucked into Tron or become one with the Force or whatever).
I should note we also have a web guy—shouts to JD the check is in the mail homie—who we gave a chunk of the ‘company’ (don’t laugh) at the beginning of the year and is basically on call to fix shit when we need, which is (un)surprisingly often.
Really, we should have a few BMAs and Source Awards by now.
But the bottom line: everything happens for a reason.
Trees moves to North Carolina and starts blogging like he’s broke eating toothpaste and almonds for dinner again.
ON&ON gets chin checked by a jacked up baby sitter and lives to ride off on Bernie and blog about it.
Knife doesn’t blog at all yet is the one who shakes us all out of our collective hibernation.
Faraone realizes the presidential election is over and shifts his sweaty rage from Mitt Romney back towards myself and Trees, promising to “bury you two assholes in a JTTS post” for thinking the Kendrick Lamar album was “even decent.”
Plus, our monthly party Fresh Produce at Good Life is a strong contender for a second consecutive “Best Dance Night” award at the BMAs, thanks to Knife, Tommee, Peter and everyone at GL.
As for me, well, I’m home in DC for Thanksgiving and bored and sober, so at least that’s a start.
In other words, we are operating at about 10% of total blog swag levels and we’re still getting good traffic and award nominations.
I guess we got the juice now.