This Is How Dumb Consumers Are…

Posted on April 26, 2010 by Chris Faraone

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You’re looking at the display in my local bodega for a ridiculous hood liquor called Nuvo. It wasn’t selling well before, but once they put the bottles behind a glass case that requires a store manager to open with a key, they can’t keep it on the shelves. Sounds ridiculous – I know – but it’s true. Nuvo riche indeed.

I’m not saying this stuff is necessarily bad, though I’m sure it is since it’s fucking pink. But I really can’t get over the fact that people would be attracted to a bottle because it’s locked up in a ridiculous bourgeois aisle-side fortress. And if heads are just copping because the ad has a pic of Fabolous holding a bottle – then they’re especially stupid.

This hip-hop shit really embarrasses me sometimes…

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Comments

2 Responses to “This Is How Dumb Consumers Are…”

  1. Trees on April 26th, 2010 12:07 pm

    why does ingenious marketing surprise you?

  2. tom cruise on April 27th, 2010 5:59 am

    Pop bottles, then fuck models! You know how it goes, Playa!

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