Abercrombie Meme = Free Advertising For Amazing Marketing
Ok – you are fat.
You are ugly.
You are not welcome at Abercrombie and Fitch.
Well at least according to the following meme – which admittedly kinda twists dude’s words… but..
The CEO was recently quoted as saying the following:
I think this is downright genius. Let’s look at the tactic:
Step 1) Call out fat people for being fat and ugly and not worthy of wearing Abercrombie + Fitch clothing.
Step 2) Get them to make your quote a viral sensation.
Step 3) ????
Step 4) Profit
I mean seriously – fat and ugly people are now boycotting Abercrombie in droves, which doesn’t really concern the CEO, he wants them gone anyway. The consumers that still wear Abercrombie + Fitch (You FGTs know who you are), think they are part of a special / elite good looking popular club now and will be more loyal than ever. Sheeeeeet, some people who are ugly and THINK they are hot don’t want to be lumped in with the unpopular kids and are probably more likely to start wearing Abercrombie like a badge of honor, like “Oh hey Chad – check out my hot new slim fit Abercrombie V Neck sweater. Look how snug it fits me. I guess I’m not so ugly after all? Right Chad? Right? Wanna finger me in the stairs to the retard wing after gym class?”.
This brings me to another point. If you’re ugly – ok I get it, you were born that way. Shit, I am no prize, I accept it.
If you’re fat – fucking hit the gym and eat right. Being fat is not a disease. It’s the same as addiction. You need to want to change. You need to want to work towards a goal. Getting slim. Getting sober. It’s all the same shit.
Stop being fat America. It’s not that hard, eat right and get off your ass. Simple. If you want to wear Abercrombie so bad, (first of all kill yourself), lose weight. Boom. You’ve got yourself a brand new $90 pair of distressed, pre faded/washed/ ripped/ stained jeans.