This Is How Dumb Consumers Are…
You’re looking at the display in my local bodega for a ridiculous hood liquor called Nuvo. It wasn’t selling well before, but once they put the bottles behind a glass case that requires a store manager to open with a key, they can’t keep it on the shelves. Sounds ridiculous – I know – but it’s true. Nuvo riche indeed.
I’m not saying this stuff is necessarily bad, though I’m sure it is since it’s fucking pink. But I really can’t get over the fact that people would be attracted to a bottle because it’s locked up in a ridiculous bourgeois aisle-side fortress. And if heads are just copping because the ad has a pic of Fabolous holding a bottle – then they’re especially stupid.
This hip-hop shit really embarrasses me sometimes…
April 26th, 2010 at 12:07 pm
why does ingenious marketing surprise you?
April 27th, 2010 at 5:59 am
Pop bottles, then fuck models! You know how it goes, Playa!
November 20th, 2010 at 11:44 am
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December 27th, 2011 at 12:13 pm
[...] the Four Loko phenomenon with the proprietor, who keeps me up on all the local booze trends (remember this?). And while he's telling me about the lame yuppies (his words: "unfriendly guys in suits [...]